Pop Up Shop - Ted Baker London

• Key Takeaway: This group project was established in my retail management class during the spring quarter of 2023. Three other group members and I were asked to develop a comprehensive plan for creating a pop-up shop for Ted Baker London.

• Objective: Students will implement merchandising and financial planning techniques. Students will learn fundamental terms and concepts in marketing and retailing operations. Students will be exposed to current retail formats. Students will critically evaluate factors affecting strategic decisions, including location investments, supply chains, information systems, and customer retention programs. Students will discuss how retailers communicate to customers with tactics such as pricing, merchandise assortment, and store management. Students will develop a business plan for a retail store.

• Scope: Students will work in teams to develop a comprehensive plan for creating a pop-up shop for a retailer of their choice (approved by the professor). The project will be developed through a series of class reviews with a final presentation

  Additional Notes: This was a group project. The work that I was responsible for creating included the following:

• Part 1: 

  Financial Performance

  Sales Revenue

  Net profit

  GM %

  Market Analysis

  Size of global & US market for brand’s product category in US$

  Brand’s global & US market share (% of the total market the brand has)

  The growth rate of the brand’s product category in the global & US market (past 5 years + projected)

  Brand Identity Matrix

  Perceptual Map

• Part 2:

  Justification 

  Objectives: Why would a Pop-Up shop benefit the brand?

  What learnings are expected?

  How will performance be measured? KPIs, sales/sq ft, social media lift, goals

  Dates: Why these dates? Need specific dates.

  Health & Safety: Maximum store occupancy, fire prevention, etc. 

  Pedestrian & auto traffic, public transportation, public access, and ease of getting there

  Legal issues: Noise, alcoholic beverages, etc.

  Zoning laws: Commercial, residential, or both

  Local trade laws, restrictions & sales tax, including permits needed to have a Pop-Up 

  Exact location, including adjacent retailers 

• Part 3:

  Rent payments for the proposed location & timing (square foot rates)

  Construction costs

  Final Pop-Up shop design

  Floor Plan with dimensions