Gucci Trend Forecasting Project

• Key Takeaway: This was a 4-part group project established throughout my winter quarter of 2023. Our group created a trend book with projected forecast trends from WGSN for the 2025 season, and we chose to analyze Gucci.

• Objective: Students will analyze contemporary issues in the fashion industry trend development and their reflection on the consumer market. Students will explore the influence of trends and directions on their own developing ideologies and sense of style; students will examine how design teams working in the fashion industry develop products each individual season. Students will develop observation and visual recording skills. Students will conduct primary and secondary research for fashion innovation. Students will explore design orientation and design problem-solving. Students will present ideas in 2D format, Students will examine fashion business practices, and lastly, Students will explore trend and fashion forecasting effects on 'range planning'’ costing, and product development.

• Scope: Review and present research on the brand of your choosing (Gucci), present two trends forecasted for 2025, create and present a trend forecasting video for two chosen trends, and prepare and present social media trend mockups and conclusions.

• Additional Notes: This was a group project split into 4 parts. The work that I was responsible for creating included the following:

  Part 1; Primary Research: Brand History, Timeline, and Consumer Segmentation

  Part 2; Trend Establishment/Research: Surreal Performance Wear and Ingrained Texture

  Part 3; Trend Forecasting Videos (This was individual for this part)

  Part 4; Social Media Influencer for Chosen Brand: Billie Eilish and Emma Watson.

  *This is a large file. Please view the file separately to view the full project.