Future Store Experience Project - Patagonia

• Key Takeaway: This was the final project for my Future of Shopping class. As students were asked to create a proposal for a "store of the future," my group decided to develop a proposal for Patagonia.

• Objective: Students will use generated data for decision-making, Students will research information using technology relevant to merchandising and fashion, Students will explore the Internet concerning technology usage and dominance in the fashion retail workplace, and Students will understand the role of technology in management decision-making, focusing on accounting procedures and personnel management.

• Scope: Create a new space that serves as more than simply a retail destination and connects with consumers and the community innovatively. The space should complement and expand the brand’s existing digital strategy and must measurably increase brand awareness and sales across the brand’s ecosystem.

• Additional Notes: This was a group project; I was in charge of the About and campaign plan slides.